Thursday, February 2, 2012

59: bon iver on grammys spot

Bon Iver "We Are Music" Grammy Spot from stereogum on Vimeo.

This is a neat little spot for the 54th Grammy Awards from TBWA\Chiat\Day LA. It's a little bit bizarre seeing Justin Vernon featured in a commercial... for the very mainstream Grammys, no less... but it's kind of nice and surprising and not something I would expect for an awards ceremony.

Actually, this Grammys spot is slightly reminiscent of the old 2008 commercials for Valspar (which I blogged about two-and-a-half years ago) and Whirlpool (I can't find the exact video I'm thinking of, but there's a lady with a bright flowing gown and a floating washing machine and there's soft, inspiring music playing in the background...? Oh, never mind. This sounds so ridiculous).

Anyway, my point is that all of these commercials are sort of earthy and flowy and surreal. It just goes to show you that advertising can be a form of art and a thing of beauty. More lovely videos below...

Valspar 2008 from Olivia on Vimeo.

"Climber" Valspar from SunTimes on Vimeo.

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