Edward Cullen, the brooding heart-throb vampire in Stephenie Meyer's book series, drives a volvo. Why? Because it's fast and slightly less flashy than, say, his "sister" Rosalie's bright red convertible. And evidently, Volvo is getting a kick out of this, because they've launched a new website called "What Drives Edward" (click). Talk about a co-branding co-op.
Favorite features on the website:
- The description: "There's more to life than a Volvo. There's having the power to keep safe what you hold most dear. That's why you drive one."
- "What Edward drives may soon drive you." Nice.
- "Volvo XC60 as seen in New Moon" and "Volvo C30 as seen in Twilight."
The website also features all of the available New Moon trailers, as well as images of the new car model and promotional shots from the movie. I love this whole thing more than words are able to describe.
And of course, you have to check out the advertisement: